As the name implies, Greater Goods is about the bigger picture and giving back through positive business practices. But they also recently added an impressive accolade to their repertoire: Food & Wine just named Greater Goods the best roaster in Texas. This roaster knows that when you’re on the ground with your farmers looking to make their lives better and their coffee better, the customer experience and end product becomes better as well. Their investments at source have paid off with excellent coffee being produced and roasted every day.

Greater Goods co-founder Trey Cobb is constantly traveling to source and conferences, finding new ways to process coffee and bring the best flavors out of it. The groundwork he builds with farmers helps the coffee farms Greater Goods works with to continue to improve their product. They work closely with coffee farms to ensure fair wages and introduce practices that help sustain the environment.

In addition to working with their producers, Greater Goods vision extends to their home state as well. They work with 4 local non-profits, and each of their coffees raise funds for one of these non-profits. For instance, each Rise & Shine coffee (which many of our subscribers have received) generates 4 meals for the Central Texas Food Bank. Each bag of Bright Minds we sent out supported one club day for a local boy or girl via the Boys & Girls Clubs of the Austin Area. Another aspect of Greater Goods local work is their dedication to coffee education. They have classes available for free for their wholesale clients to help educate people on coffee practices and more.